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WestJet unveils a brand new platform and nationwide advert marketing campaign, The place your story takes off, a celebration of journey enriching lives with unforgettable tales

WestJet unveils a brand new platform and nationwide advert marketing campaign, The place your story takes off, a celebration of journey enriching lives with unforgettable tales

‘Flight Tales’ the primary industrial below the brand new model platform
brings WestJet’s new tagline to life

CALGARY, AB, Oct. 22, 2024 /CNW/ – Right this moment, WestJet ushers in a brand new period with the launch of a complete model platform and totally built-in marketing campaign, anchored by a brand new tagline—The place Your Story Takes Off.

Because the airline returns to its roots, following an up to date enterprise technique, WestJet’s dedication to serving to company write memorable tales is pushed by a historical past of care and celebrated hospitality, delivered every day by a passionate group of WestJetters.

The brand new platform underscores the transformative energy of journey, celebrating the numerous tales that cross via a WestJet flight.

Actually, practically 9 out of 10 Canadians, 89 per cent (WestJet, 2024) acknowledge that journey has given them a few of their most cherished recollections and WestJet is dedicated to enriching these moments. As Canada’s friendliest airline, WestJet acknowledges its position in positively and meaningfully impacting its company.

“Whether or not you are taking off for an enormous bucket listing journey or returning residence to see your children after travelling for work, WestJet performs an necessary position in enabling all of the on a regular basis, and life-changing tales that our company carry with them, and that was the inspiration for the brand new platform,” Jennifer Callegaro, Director of Advertising and marketing, WestJet.

This marketing campaign was born from the perception that though each visitor on a flight could also be going to the identical vacation spot, they are not going to the identical place. Recognizing this uniqueness is a contemporary option to break via and have fun WestJet and the position of WestJetters in meaningfully connecting company to their most treasured tales.

The marketing campaign takes flight with over 50 distinctive journey tales featured in tv, on-line video, premium digital social placements, and an intensive vary of high-impact billboards throughout the nation. 

Jay Antflick, Cabin Crew Member at WestJet, who was featured within the spot, says, “We’ve got an enormous position to play in getting our company to the individuals, locations, and moments that matter most to them. I really like that the brand new industrial doubles down on what WestJet has all the time performed properly: championing our company’ tales and I am honoured to be part of these particular recollections.”

Begin your subsequent journey story with WestJet.

About WestJet:
In 28 years of serving Canadians, WestJet has reduce airfares in half and elevated the flying inhabitants in Canada to greater than 50 per cent. WestJet launched in 1996 with three plane, 250 workers and 5 locations, rising over time to greater than 14,000 workers, 200 plane, and greater than 100 locations in 25 international locations.

For extra info on WestJet, please go to westjet.com.
Join with WestJet on Fb at fb.com/westjet  
Comply with WestJet on Twitter at twitter.com/westjet and twitter.com/WestJetNews
Comply with WestJet on Instagram instagram.com/westjet/  
Subscribe to WestJet on YouTube at youtube.com/westjet  
Learn the WestJet Newsroom at westjet.com/en-ca/information  

SOURCE WESTJET, an Alberta Partnership

For additional info: For additional info: To contact WestJet media relations, please e-mail [email protected]

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